There is no ‘one-size-fits-all’ in logo designing, and you have the freedom to explore various dynamics when creating a logo for your ecommerce company.
Logos have become an essential part of branding in that it creates consistency, triggers the customer’s memory, and develops brands’ trust with consumers.
Ecommerce Logo Design Tactics
Regardless of the freedom, you have when designing a logo, you want to design an effective logo that appeals to your niche customers’ tastes and sticks to standard industry practices. Here is how you can achieve that.
Less is more
When designing a logo, you might be tempted to include all your business aspects, which only ends up ruining the design. As is evident with many successful brands, good logo designs are made up of a single graphic representation, for example, the Apple Inc. or Microsoft logos, or a text-based presentation like the bike merchant Condor or shipping master FedEx.
There is no need to include dozens of characters in your logo, as something simple and straightforward can do the trick. You can use your company’s initials instead of stating the full name.
Optimize for mobile
Most online shoppers use their mobile phones to search, browse, and buy products. Ensure your brand logo is optimized for mobile phones with a scalable and presentable appearance on a mobile screen.
A responsive logo builds better user experiences across different platforms hence elevating the brand’s freshness. Remember to consider the screen sizes of other digital devices such as tablets when optimizing your logo.
Our minds process images faster than characters. If possible, you would want to include a picture in your logo. However, caution should be taken when selecting images not to outshine the company name unless your logo is solely an image.
Your chosen image should represent your brand’s services, identity, and USP. It would be wise if the image gives a clear picture of your business and doesn’t leave customers having second guess interpretations.
Keep it horizontal
Efficient use of space counts in all aspects, and you don’t want your logo to appear cluttered. Keeping things horizontal has two main advantages;
You can place it to the left where it is the first thing the customer sees
It ensures that customers get to see the product without scrolling downwards where they might get distracted
Keep up with fashion
Before settling down on any ideas, you must conduct thorough research on the modern trends in logo designing. Remember, your logo will be a timeless representation of your business.
Ideally, you want people to instantly connect with your logo and relieve the memory of what your company offers. This creates an emotional connection with your customers as they associate their needs with your solutions.
A logo tells your business’s story. It conveys the ethos and identity of your brand and the ideas behind your products.
Creativity is not enough when designing a logo, and you should consider other factors to ensure that the logo is ethical and in line with modern market trends.