A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is due to arrive some time in 2021.

UX matters, for real now

SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff or to attract more regular visitors. To get more traffic to your site, you optimize your content for words people use. However, to increase your chances to rank and to really convince people to buy your stuff, subscribe to your new

To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take a brief look at what keyword strategy is and how it goes hand in hand with keyword research.

What is key

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Writing a blog post can be a challenge. It is hard work, but afterward, you’re probably proud of what you have created. No way you are ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really, really old? Should you keep all of those? In this blog post, we will explain why you cannot keep all of your old content. Also, we will

A homepage serves many different purposes. It is your welcoming page and your main user guide for your website. There is, however, one purpose that wefeel a homepage doesn’t have and that is ranking for keywords other than your business name or brand. We have had quite a few questions about that, so it’s something certain website owners think about. The question is: should they?

Homepag

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Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent tweets popping up in search results now! So let’s discuss: how does social

But what makes a sentence too long? Why should you avoid too many long sentences? And how do you chop up one longer sentence into several shorter sentences? In this article, we’ll explain why you shouldn’t use too many long sentences and how to do this!

Why shouldn’t you use too many long sentences?

The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is actually about two topics that are of equal importance.” That’s why we warn you with a red feedback bullet if you use more than one H1 heading. Here, we’ll explain why we believe your post or page doesn’t need m

Search engines like Google have a problem – it’s called ‘duplicate content’. Duplicate content means that similar content appears at multiple locations (URLs) on the web, and as a result search engines don’t know which URL to show in the search results. This can hurt the ranking of a webpage, and the problem only gets worse when people start linking to the different versions of the same

Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. For longer tail keywords, we

Every business owner with a website is looking for ways to get noticed in the search results. Now, during the Coronavirus pandemic it’s essential to offer customers an up-to-date Google profile for your business. There are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. One of these pieces of the local SEO pu

Plugins are pieces of software you can add to your WordPress site. They can change or improve the functionality of your website in various ways. For instance, you can install plugins to easily build forms, optimize your site for search engines or improve the security of your site. As a WordPress user, you’ll surely need to install a plugin at some point. So, how do you do that? We’ll guide yo